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#3 Coming Soon
ABOUT
ABOUT
ABOUT
HLabs celebrates ambitious brands, strategic creatives, and nocode technologists coming together to define 'The Future Of Storytelling' in a series of real life events to discover what's next.
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SIGN UPS
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WHAT'S ON
WHAT'S ON
WHAT'S ON
What to expect
Join us for events designed to spark ideas, forge partnerships, and shape what's next in our industry.
Visionary panel talks
01
Hear from founders, thinkers, and technologists leading the way in sustainable innovation.
Visionary panel talks
01
Hear from founders, thinkers, and technologists leading the way in sustainable innovation.
Visionary panel talks
01
Hear from founders, thinkers, and technologists leading the way in sustainable innovation.
Practical workshops
02
Roll up your sleeves in face to face sessions focused on defining industry trends.
Practical workshops
02
Roll up your sleeves in face to face sessions focused on defining industry trends.
Practical workshops
02
Roll up your sleeves in face to face sessions focused on defining industry trends.
Purposeful networking
03
Connect with a like-minded community of creatives, trend setters and changemakers.
Purposeful networking
03
Connect with a like-minded community of creatives, trend setters and changemakers.
Purposeful networking
03
Connect with a like-minded community of creatives, trend setters and changemakers.
PREVIOUS SPEAKERS
PREVIOUS SPEAKERS
PREVIOUS SPEAKERS
Meet our speakers
Hear from some of the best minds across publishing, brand storytelling and AI
Hannah Springett
CEO & Founder
HLabs
Hannah Springett
CEO & Founder
HLabs
Hannah Springett
CEO & Founder
HLabs
Jane Garcia Buhks
Global Director Of Marketing
Wired Magazine
Jane Garcia Buhks
Global Director Of Marketing
Wired Magazine
Jane Garcia Buhks
Global Director Of Marketing
Wired Magazine
Jim Piercy
Head of Brand Studio
Fortune
Jim Piercy
Head of Brand Studio
Fortune
Jim Piercy
Head of Brand Studio
Fortune
Tiffany St James
Chief AI Officer
Liverpool City
Tiffany St James
Chief AI Officer
Liverpool City
Tiffany St James
Chief AI Officer
Liverpool City
Ulrik Jepson
Head of Commercial
Vev
Ulrik Jepson
Head of Commercial
Vev
Ulrik Jepson
Head of Commercial
Vev
Victoria Sugg
CEO
Emperor
Victoria Sugg
CEO
Emperor
Victoria Sugg
CEO
Emperor
Wayne Mensah
Director
Time Out Group
Wayne Mensah
Director
Time Out Group
Wayne Mensah
Director
Time Out Group
Rachel Abady
Creative Strategy
The Philadelphia Inquirer
Rachel Abady
Creative Strategy
The Philadelphia Inquirer
Rachel Abady
Creative Strategy
The Philadelphia Inquirer
Oli Powell
Design Director
BBC News
Oli Powell
Design Director
BBC News
Oli Powell
Design Director
BBC News
Cristina Correa
Associate Art Director
Politico EU
Cristina Correa
Associate Art Director
Politico EU
Cristina Correa
Associate Art Director
Politico EU
Dec 11, 2025
Dec 11, 2025
Dec 11, 2025
Agenda
Event No. 2
Event No. 2
To start
Welcome drinks with our cocktail mixologist from Convene
Interactive touch screen to explore innovations from Vev
A networking scavenger hunt to encourage discussion
The talk
A welcome message from Han at HLabs
A industry outlook on AI with Tiiffany St James
Panel discussion with our wonderful speakers
Til late
Competition winners announced
Entertainment to wow the crowd
Drinks continue in the pub over the road!
To start
Welcome drinks with our cocktail mixologist from Convene
Interactive touch screen to explore innovations from Vev
A networking scavenger hunt to encourage discussion
The talk
A welcome message from Han at HLabs
A industry outlook on AI with Tiiffany St James
Panel discussion with our wonderful speakers
Til late
Competition winners announced
Entertainment to wow the crowd
Drinks continue in the pub over the road!
To start
Welcome drinks with our cocktail mixologist from Convene
Interactive touch screen to explore innovations from Vev
A networking scavenger hunt to encourage discussion
The talk
A welcome message from Han at HLabs
A industry outlook on AI with Tiiffany St James
Panel discussion with our wonderful speakers
Til late
Competition winners announced
Entertainment to wow the crowd
Drinks continue in the pub over the road!
FROM THE STUDIO
FROM THE STUDIO
FROM THE STUDIO
Insights
A curated stream of our writing, ideas, and industry coverage exploring storytelling as a digital craft.
HiFest #01 Recap
With speakers from BBC, Politico & TimeOut on'The Future of Digital Storytelling'
HiFest #01 Recap
With speakers from BBC, Politico & TimeOut on'The Future of Digital Storytelling'
HiFest #01 Recap
With speakers from BBC, Politico & TimeOut on'The Future of Digital Storytelling'
HiFest Magazine Issue #01
We explore how authentic, meaningful storytelling will always find a way to connect and inspire.
Download MagazineHiFest Magazine Issue #01
We explore how authentic, meaningful storytelling will always find a way to connect and inspire.
HiFest Magazine Issue #01
We explore how authentic, meaningful storytelling will always find a way to connect and inspire.
Future of Storytelling Report
HLabs explored a big question: what’s next for digital storytelling?
Future of Storytelling Report
HLabs explored a big question: what’s next for digital storytelling?
Future of Storytelling Report
HLabs explored a big question: what’s next for digital storytelling?
HiFest Summer Photos
Check out ALL the photos from our first event with everything from live break dancers to VR experiences.
HiFest Summer Photos
Check out ALL the photos from our first event
HiFest Summer Photos
Check out ALL the photos from our first event with everything from live break dancers to VR experiences.
HiFest Winter 360 Videos
Spin around with our clients and team members by watching footage from the 360 camera!
HiFest Winter 360 Videos
Spin around with our clients and team members by watching footage from the 360 camera!
HiFest Winter 360 Videos
Spin around with our clients and team members by watching footage from the 360 camera!
HiFest Winter Photos
Checkout the gallery from our latest event, with cocktail flarers and interactive screens!
HiFest Winter Photos
Checkout the gallery from our latest event, with cocktail flarers and interactive screens!
HiFest Winter Photos
Checkout the gallery from our latest event, with cocktail flarers and interactive screens!
EVENT INSIGHTS
EVENT INSIGHTS
EVENT INSIGHTS
"Part of the future of storytelling is long form thatʼs skimmable, swipeable, analysable, and I think thatʼs where AI comes in. Google pushes you to AI mode, it just gives me the answer."
Rachel Abady
Philidelphia Inquirer
"Using generative AI and LLMs to create content is just a bad use of the tool—itʼs a hard no for me. But not embracing LLMs as a tool in your process is really losing out."
Jane Garcia Buhks
Wired Magazine
"The cookies on my future devices will tell the information source how I want to read or engage with the content - and then automatically personalise itself for my preference."
Hannah Springett
HLabs
"Part of the future of storytelling is long form thatʼs skimmable, swipeable, analysable, and I think thatʼs where AI comes in. Google pushes you to AI mode, it just gives me the answer."
Rachel Abady
Philidelphia Inquirer
"Using generative AI and LLMs to create content is just a bad use of the tool—itʼs a hard no for me. But not embracing LLMs as a tool in your process is really losing out."
Jane Garcia Buhks
Wired Magazine
"The cookies on my future devices will tell the information source how I want to read or engage with the content - and then automatically personalise itself for my preference."
Hannah Springett
HLabs
"Part of the future of storytelling is long form thatʼs skimmable, swipeable, analysable, and I think thatʼs where AI comes in. Google pushes you to AI mode, it just gives me the answer."
Rachel Abady
Philidelphia Inquirer
"Using generative AI and LLMs to create content is just a bad use of the tool—itʼs a hard no for me. But not embracing LLMs as a tool in your process is really losing out."
Jane Garcia Buhks
Wired Magazine
"The cookies on my future devices will tell the information source how I want to read or engage with the content - and then automatically personalise itself for my preference."
Hannah Springett
HLabs
"Part of the future of storytelling is long form thatʼs skimmable, swipeable, analysable, and I think thatʼs where AI comes in. Google pushes you to AI mode, it just gives me the answer."
Rachel Abady
Philidelphia Inquirer
"Using generative AI and LLMs to create content is just a bad use of the tool—itʼs a hard no for me. But not embracing LLMs as a tool in your process is really losing out."
Jane Garcia Buhks
Wired Magazine
"The cookies on my future devices will tell the information source how I want to read or engage with the content - and then automatically personalise itself for my preference."
Hannah Springett
HLabs
"Part of the future of storytelling is long form thatʼs skimmable, swipeable, analysable, and I think thatʼs where AI comes in. Google pushes you to AI mode, it just gives me the answer."
Rachel Abady
Philidelphia Inquirer
"Using generative AI and LLMs to create content is just a bad use of the tool—itʼs a hard no for me. But not embracing LLMs as a tool in your process is really losing out."
Jane Garcia Buhks
Wired Magazine
"The cookies on my future devices will tell the information source how I want to read or engage with the content - and then automatically personalise itself for my preference."
Hannah Springett
HLabs
"Part of the future of storytelling is long form thatʼs skimmable, swipeable, analysable, and I think thatʼs where AI comes in. Google pushes you to AI mode, it just gives me the answer."
Rachel Abady
Philidelphia Inquirer
"Using generative AI and LLMs to create content is just a bad use of the tool—itʼs a hard no for me. But not embracing LLMs as a tool in your process is really losing out."
Jane Garcia Buhks
Wired Magazine
"The cookies on my future devices will tell the information source how I want to read or engage with the content - and then automatically personalise itself for my preference."
Hannah Springett
HLabs
"Part of the future of storytelling is long form thatʼs skimmable, swipeable, analysable, and I think thatʼs where AI comes in. Google pushes you to AI mode, it just gives me the answer."
Rachel Abady
Philidelphia Inquirer
"Using generative AI and LLMs to create content is just a bad use of the tool—itʼs a hard no for me. But not embracing LLMs as a tool in your process is really losing out."
Jane Garcia Buhks
Wired Magazine
"The cookies on my future devices will tell the information source how I want to read or engage with the content - and then automatically personalise itself for my preference."
Hannah Springett
HLabs
"Part of the future of storytelling is long form thatʼs skimmable, swipeable, analysable, and I think thatʼs where AI comes in. Google pushes you to AI mode, it just gives me the answer."
Rachel Abady
Philidelphia Inquirer
"Using generative AI and LLMs to create content is just a bad use of the tool—itʼs a hard no for me. But not embracing LLMs as a tool in your process is really losing out."
Jane Garcia Buhks
Wired Magazine
"The cookies on my future devices will tell the information source how I want to read or engage with the content - and then automatically personalise itself for my preference."
Hannah Springett
HLabs
SPONSORS
SPONSORS
SPONSORS
Proud to partner with…
FAQ
FAQ
FAQ
FAQ
Still got questions? Feel free to reach out. We're happy to help.
What is HiFest?
HiFest stands for HLabs Inspiration Festival. We launched it in the summer of 2025 to bring together brands, agencies and publishers to indulge in inspiring discussion about storytelling.
Where is the event taking place?
We're on Floor 4 in the Convene office in London's 2nd tallest building at 22 Bishopsgate. Close to Bank, Monument and Liverpool Street Station. We also hold events in New York and Amsterdam as well as London.
Will there be virtual access or recordings?
Unfortunately it's an in person event this time. However, we will be launching our 'Future of Storytelling' research study and can send to anyone that would like a copy!
Who's attending the event?
We have global brands like BBC, Samsung, Starling Bank, Canva and Cushman & Wakefield. We have publishers like Hello Magazine, The Telegraph, Conde Nast, Politico and Fortune attending. Lastly we throw in a mix of agencies to share creative directors, strategists and design specialists to join the conversation!
How can I make the most of networking opportunities?
HLabs is always on hand to start the conversation as well as our sponsors. We'll have conversation starter cards on the tables, a scavenger hunt to get you all moving around the space and a live Q&A to get you in there with the speakers.
What is HiFest?
HiFest stands for HLabs Inspiration Festival. We launched it in the summer of 2025 to bring together brands, agencies and publishers to indulge in inspiring discussion about storytelling.
Where is the event taking place?
We're on Floor 4 in the Convene office in London's 2nd tallest building at 22 Bishopsgate. Close to Bank, Monument and Liverpool Street Station. We also hold events in New York and Amsterdam as well as London.
Will there be virtual access or recordings?
Unfortunately it's an in person event this time. However, we will be launching our 'Future of Storytelling' research study and can send to anyone that would like a copy!
Who's attending the event?
We have global brands like BBC, Samsung, Starling Bank, Canva and Cushman & Wakefield. We have publishers like Hello Magazine, The Telegraph, Conde Nast, Politico and Fortune attending. Lastly we throw in a mix of agencies to share creative directors, strategists and design specialists to join the conversation!
How can I make the most of networking opportunities?
HLabs is always on hand to start the conversation as well as our sponsors. We'll have conversation starter cards on the tables, a scavenger hunt to get you all moving around the space and a live Q&A to get you in there with the speakers.
What is HiFest?
HiFest stands for HLabs Inspiration Festival. We launched it in the summer of 2025 to bring together brands, agencies and publishers to indulge in inspiring discussion about storytelling.
Where is the event taking place?
We're on Floor 4 in the Convene office in London's 2nd tallest building at 22 Bishopsgate. Close to Bank, Monument and Liverpool Street Station. We also hold events in New York and Amsterdam as well as London.
Will there be virtual access or recordings?
Unfortunately it's an in person event this time. However, we will be launching our 'Future of Storytelling' research study and can send to anyone that would like a copy!
Who's attending the event?
We have global brands like BBC, Samsung, Starling Bank, Canva and Cushman & Wakefield. We have publishers like Hello Magazine, The Telegraph, Conde Nast, Politico and Fortune attending. Lastly we throw in a mix of agencies to share creative directors, strategists and design specialists to join the conversation!
How can I make the most of networking opportunities?
HLabs is always on hand to start the conversation as well as our sponsors. We'll have conversation starter cards on the tables, a scavenger hunt to get you all moving around the space and a live Q&A to get you in there with the speakers.